Privacy Policy

Version 3.0Effective: January 1, 2025Last Updated: October 21, 2025

Your privacy is important to us. This policy explains how we collect, use, and protect your information.

1. Introduction

Reisiger, the developer and operator of the AgricultureSA Platform ("AgricultureSA," "the Platform," "we," "us," or "our"), is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website (www.agriculturesa.io), mobile applications, Atlas data services, and related services (collectively, the "Platform").

The AgricultureSA Platform is powered by Atlas, a comprehensive agricultural data aggregation system developed by Reisiger, serving Agriculture South Africa (AgriSA) members and the broader agricultural community.

This policy complies with:

  • •Protection of Personal Information Act (POPIA), Act 4 of 2013
  • •General Data Protection Regulation (GDPR) where applicable
  • •Electronic Communications and Transactions Act (ECT Act), Act 25 of 2002
  • •Promotion of Access to Information Act (PAIA), Act 2 of 2000

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

Identity Information

  • • Full name and surname
  • • ID number or passport number
  • • Date of birth
  • • Gender
  • • Nationality

Contact Information

  • • Email address
  • • Phone numbers
  • • Physical address
  • • Postal address
  • • Farm or business location

Professional Information

  • • Farm size and type
  • • Crops and livestock information
  • • Agricultural association memberships
  • • Years of farming experience
  • • Agricultural qualifications

Account Information

  • • Username and password
  • • Account preferences
  • • Communication preferences
  • • Subscription details

2.2 Automatically Collected Information

Device Information

  • • IP address
  • • Browser type and version
  • • Operating system
  • • Device identifiers
  • • Mobile network information

Usage Information

  • • Pages visited
  • • Features used
  • • Click patterns
  • • Time spent on pages
  • • Search queries
  • • Access times and dates

Location Information

  • • GPS coordinates (with permission)
  • • Regional location from IP
  • • Farm location data
  • • Weather service location

2.3 Third-Party Information and Atlas Data Sources

Through the Atlas data aggregation system, we integrate and process data from multiple authoritative sources:

Government Sources

  • •Chief Surveyor General (CSG) - land ownership and cadastral data
  • •Department of Mineral Resources and Energy (DMRE) - mining and resource data
  • •South African Police Service (SAPS) - rural safety and crime statistics
  • •Department of Water and Sanitation (DWS) - water resources data
  • •Parliamentary Monitoring Group - legislative and parliamentary data
  • •National and provincial statistical services

Commercial and Proprietary Sources

  • • Weather service providers and meteorological stations
  • • International and domestic trade databases
  • • Market data and commodity price providers
  • • Agricultural cooperatives and associations
  • • Payment processors
  • • Social media platforms
  • • Geospatial and satellite imagery providers

Atlas aggregates, processes, and anonymizes this data to provide comprehensive agricultural intelligence while respecting source data licensing and privacy requirements.

3. How We Use Your Information

3.1 Primary Purposes

We use your information to:

  • •Provide and maintain Platform services and Atlas data analytics
  • •Process your registration and manage accounts
  • •Deliver agricultural intelligence through Atlas-powered modules (Trade, Land, Water Resources, Weather, Rural Safety, Bio-Security, Legal Opinions, Infrastructure, and others)
  • •Provide real-time weather and market updates
  • •Enable geospatial analytics and mapping services
  • •Facilitate community features and forums
  • •Process transactions and payments
  • •Send administrative communications and data alerts

3.2 Service Improvement and Analytics

  • • Analyze usage patterns and trends through Atlas analytics
  • • Improve Platform and Atlas functionality
  • • Develop new data modules and analytical services
  • • Conduct agricultural research and statistical analysis
  • • Personalize user experience based on agricultural interests
  • • Optimize data aggregation and content delivery
  • • Enhance Atlas algorithms and predictive models

3.3 Communications

  • • Send newsletters (with consent)
  • • Agricultural alerts and warnings
  • • Market updates and opportunities
  • • Event invitations
  • • Policy and terms updates
  • • Customer support responses

3.4 Legal and Safety

  • • Comply with legal obligations
  • • Enforce our terms and policies
  • • Prevent fraud and illegal activities
  • • Protect rights and safety
  • • Respond to legal requests
  • • Maintain Platform security

4. Legal Basis for Processing (POPIA Compliance)

We process your personal information based on:

4.1 Consent

  • • Marketing communications
  • • Optional data collection
  • • Cookies and analytics
  • • Location services

4.2 Contract Performance

  • • Account creation and management
  • • Service delivery
  • • Payment processing
  • • Customer support

4.3 Legal Obligations

  • • Tax and financial reporting
  • • Regulatory compliance
  • • Law enforcement cooperation
  • • Safety and security measures

4.4 Legitimate Interests

  • • Platform improvement
  • • Fraud prevention
  • • Network security
  • • Business operations

5. Information Sharing and Disclosure

5.1 Data Processing and Controllers

Reisiger acts as the data controller and processor for the AgricultureSA Platform and Atlas system. We process personal information on behalf of our users and in partnership with AgriSA.

Atlas Data Integration

The Atlas system aggregates and processes data from multiple third-party sources. Source data providers retain ownership of their respective data, and Atlas processes this data in accordance with applicable licensing agreements and privacy regulations.

5.2 We Share Information With:

Technology Service Providers

  • • Cloud hosting services (Microsoft Azure South Africa region)
  • • Database and analytics infrastructure
  • • Payment processors
  • • Email service providers
  • • Customer support tools
  • • Geospatial and mapping service providers

Agricultural Partners

  • • Agriculture South Africa (AgriSA) for member services
  • • Cooperatives (with explicit consent)
  • • Research institutions (anonymized data)
  • • Government agricultural departments (as required)
  • • Weather and environmental monitoring services

Data Source Providers

  • • Government agencies providing data to Atlas (bi-directional where applicable)
  • • Licensed commercial data providers
  • • Academic and research institutions

Legal Requirements

  • • Law enforcement agencies
  • • Courts and tribunals
  • • Regulatory authorities (Information Regulator, SAPS, etc.)
  • • Government departments as mandated by law

5.3 We Do NOT:

  • ✗Sell your personal information to third parties
  • ✗Share information for unrelated marketing purposes
  • ✗Disclose proprietary farming data to competitors
  • ✗Transfer data internationally without appropriate safeguards
  • ✗Provide Atlas source data beyond authorized licensing terms

6. Data Retention

6.1 Retention Periods

We retain your information for:

  • • Active accounts: Duration of account plus 5 years
  • • Transactional records: 7 years (tax requirements)
  • • Marketing data: Until consent withdrawn
  • • Analytics data: 2 years
  • • Security logs: 90 days

6.2 Deletion and Anonymization

After retention periods, we:

  • • Securely delete personal information
  • • Anonymize data for statistical purposes
  • • Maintain legally required records
  • • Honor deletion requests where possible

7. Your Rights Under POPIA

7.1 You Have the Right to:

Access

Request copies of your personal information

Correction

Correct inaccurate or incomplete data

Deletion

Request deletion of your information

Objection

Object to certain processing activities

Restriction

Limit how we use your information

Portability

Receive data in portable format

Withdraw Consent

Cancel previously given consent

7.2 Exercising Your Rights

To exercise your rights:

Portal

privacy.agrisa.co.za

Response time: Within 30 days

8. Data Security

8.1 Security Measures

We implement:

  • • Encryption in transit and at rest
  • • Secure servers and firewalls
  • • Access controls and authentication
  • • Regular security audits
  • • Employee training and confidentiality
  • • Incident response procedures

8.2 Data Breach Notification

In case of a breach:

  • • Notification within 72 hours to authorities
  • • User notification if high risk
  • • Breach details and impact assessment
  • • Mitigation measures taken
  • • Recommendations for users

9. International Data Transfers and Data Localization

9.1 Atlas Data Sovereignty

Reisiger prioritizes South African data sovereignty:

  • • Primary Atlas database hosted in South Africa (Microsoft Azure South Africa regions)
  • • All personal information stored within South African borders
  • • Government-sourced data (CSG, SAPS, DWS, DMRE) remains in South Africa
  • • Local processing prioritized for all Atlas analytics

9.2 Limited Cross-Border Transfers

When international data transfers are necessary:

  • • Only for specific services (international trade data, global weather services)
  • • Adequate protection levels ensured through standard contractual clauses
  • • Explicit consent obtained where required by POPIA
  • • All transfers logged and documented
  • • GDPR compliance maintained for EU data subjects

9.3 Third-Party Service Providers

Some Platform services utilize international providers:

  • • Cloud infrastructure backup (within compliant jurisdictions)
  • • Email and communication services
  • • Payment processing gateways
  • • All subject to data processing agreements ensuring POPIA compliance

14. Data Protection Officer

Reisiger Data Protection Officer

Name

[To be appointed]

Address

c/o AgriSA House, 477 Witherite Road,
The Willows, Pretoria, 0184

The Data Protection Officer oversees POPIA compliance for the AgricultureSA Platform and Atlas data processing activities.

15. Complaints and Disputes

15.1 Internal Complaints

Resolution timeframe

30 days maximum

Dedicated privacy portal

privacy.agriculturesa.io (coming soon)

15.2 Regulatory Complaints

If you are dissatisfied with our response, you may lodge a complaint with:

Information Regulator (South Africa)

Address

JD House, 27 Stiemens Street,
Braamfontein, Johannesburg, 2001

16. Updates to This Policy

16.1 Policy Changes

We may update this policy to:

  • • Reflect service changes
  • • Comply with new laws
  • • Improve clarity
  • • Address user feedback

16.2 Notification

  • • Website notice for material changes
  • • Email to registered users
  • • 30-day notice period for significant changes

Questions About This Policy?

If you have any questions about this Privacy Policy or our data practices, please contact us:

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